Rebrand and event marketing for Cereals
Tuesday 23 January 2018
We are delighted to be appointed by Comexposium Haymarket Exhibitions Ltd, organisers of Cereals, the UK's technical event for the arable industry, and Fruit Focus, the fruit sector's technical event.
We've been challenged to deliver a positive, hard-hitting event marketing campaign to relaunch Cereals and help reposition the event.
Our first task was to refresh the brand with a new look and feel and make a splash with a new advertising campaign that communicated the changes being made.